PPC Marketing

When you start on a new PPC campaign, you have to first determine what your bidding strategy is going to be. Vicious or safe, fast or slow? But prior to developing your keyword bidding strategy, figure out your objectives. Usually it falls…

Let's Take a Step Back and Have a Broader Look on PPC Marketing Today PPC as a marketing channel emerged from search marketing. In the early days not many knew what that is and were able to ride the wave for a long time ripping profits we…

All internet marketing experts and everybody who advertises online are trying to optimize their marketing costs as much as possible. Pay per click marketers are no different. There are actually many ways how to increase the effectiveness of…

You're an affiliate, small business at best. You can't afford to spend $1,500/month on pay per click marketing even if it doesn't sound like much for some. How do you go about it? In this article below, we'll discuss a few tactics that can…

Local advertising is gaining more and more popularity. Small businesses find that advertising locally is much cheaper than globally and marketing firms exploit this goldmine to attract new customers. Local search marketing yields higher…

Search engines give you several options when it comes to bidding on your chosen keywords for your target market. You’ve heard about broad, phrase, exact and negative matches right? Well, for those that haven’t heard, this article will…

If you've been PPC marketing for a while, you know what the term dynamic keyword insertion means. For those who are yet to learn, read this article. Effectiveness of your PPC campaign depends on several factors. High CTR and good quality…

Doesn't matter whether you're an affiliate making money off of someone else's products/services or a merchant, you must do your research before starting any new campaigns. In earlier days of Google and other search engines, pretty much…

PPC search engines might be very profitable for your online business. With PPC’s you can make even more money than using any other internet marketing technique. However, as an affiliate, you have to choose different strategy, than small,…

Introduction to Google Adwords Google is considered to be the leading search engine company. It provides powerful services to its customers and for that reason, it has grown into a multi-billion dollar empire. The most profitable solution…